Consultation services for planning the organization’s multi-channel strategy. Strategic planning workshops that implement a proven methodology and enable an organizational brainstorming that relates to business goals and performing sanity tests for these goals through aspects of applicability and value for the organization.
Solutions development and implementation
Matrix Digital provides proven and stable technological solutions that provide an answer to its customers according to the needs of the project, while meeting the highest standards of quality assurance, project management and control and with full transparency for the customer. Matrix Digital has unique software solutions that include Agile commerce infrastructure, MCx infrastructure for multi-channel integration, MJS infrastructure for converting content sites, etc.
And also designated specialty in the field:
- Planning and implementing advanced mobile systems for field workers and marketing purposes.
- Planning and creating advanced websites, operational and marketing.
- Advanced solutions in social media and leveraging it for the organization’s needs.
- Distribution solutions.
UX and user experience
An expansive user experience is assembled by the experiences from each separate channel, as well as cross-channel experiences. Matrix Digital specializes in providing solutions for characterizing and designing the user interface in all leading environments with a cross-channel approach.
Matrix Digital and the Tangish company (technological accessibility) have joined together in a unique partnership for making information accessible for people with disabilities in order to promote the technological accessibility of all technological channels according to the law. The service includes a final stamp of approval for sites that meet all accessibility demands.
Analysis and measurement
Matrix Digital offers a unique service called Ruleri, which maximizes the activity through the website. The service enables the assimilation of measurement tools, the phrasing of a work plan based on the received data and leading the execution of the work plan and its measuring, all in order to improve the organization’s goals.
A channel that is defined as the meeting place between supplier and customer. Multi-channels is a perception that allows the customer to experience a high-quality service experience without any conflicts or rough edges. The multi-channel user experience is the experience that is accumulated in every channel separately and it’s also the experience that expresses the three Cs (choice, consistency and continuity). Multi-channels require breaking the boundaries between activity areas. Matrix Digital handles this perception in all non-representative channels.
An advanced perception that describes one customer portal that provides one entry point per customer and presents them with the different site components (marketing, service, transactions, social applications), in a seamless way that is customized to the customer type. The result is a shared navigational formation for all the components, a personalization of the marketing site for active customers, an exposure of marketing contents in the service website – just in time, just in place without separation between the different sites or components over their realization method.
A designed user experience by the UCD (user centered design) methodology
Constructed by the customer’s needs, goals and purposes, in order to allow them with effective work, high benefits and a sense of satisfaction from using the system. This methodology is based on a persona-aimed characterization – identifying essential customer types, which improves the discussion of user needs and forms of communication.